WESTLAND – I am the first lady at OneMission church. My husband Antonio Wimberly is the pastor. We are planning to open a coffee shop in our neighborhood as an extension of our ministry, and to support our family.
Our business is Good Morning Coffee Company. A coffee business to allow local people to come enjoy quality drinks and pastries while meeting people that have a familiar face.
Opportunity: Our customer services aim to please our patrons. We pride ourselves in having quality coffee and service with a smile each time someone visits our business.
Mission: Our mission is to connect with the community that we live in by bringing our fellow neighbors together in a positive atmosphere.
Market Focus: Coffee is one of the most consumed beverages in the United States and Worldwide. Revenue for 2023 within the coffee industry has already reached 78.17%, and by 2024-2025 the percentage will be at 83.61% versus only 17.41 % of people drinking at home instant coffee.
Market
Currently in 2023 the Global Coffee market is valued at $168.5 billion dollars.
Target Market: Our target market for our local patrons will be a great quality coffee roast with reasonable prices for our community. We will not have a large menu with many specialty drinks but we will give our customers a selection of cappuccinos, lattes and a few mochas, but most importantly high quality roasts.
Competition: In the local area that we would mostly serve would be local franchise stores such as Tim Hortons. I believe most people in the area go to these franchise stores because there is nowhere else close to home to go to. With our coffee trailer being in a convenient location daily our customers can count on us to be there for their coffee needs.
Marketing Plan: Advertising would be an important part of our marketing plan. We will use social media to get the word out regarding our new Coffee trailer business. Facebook ads for the local area radius. Flyer distribution to the neighborhoods and businesses surrounding the area that we will be stationed. Pop up Shops will allow people to become familiar with our new business and give people an opportunity to sample coffee and specialty drinks that we offer.
Management & Operations
Key Employees/Principals: The principals of the business are Antonio and Jessica Wimberly, the owners of the business. We will not start off with any other employees at this time. Antonio and Jessica Wimberly are learning the business of coffee and the art of becoming baristas.
Duties and responsibilities: These include all of the everyday operations related to the operations of the coffee business.
Opening/Closing duties
Inventory
Marketing
Development and management of the operational budget
Employee tax identification number has been obtained
Operations: Day to day operations
Pop up events
Coffee Trailer set up locations
Inventory control: Inventory will be monitored on a weekly basis
Licensing:
Public Health Permit
Food sellers’ permit/ Food handlers card
Vendors license for each city that we plan to conduct business in.
Accounting/Record keeping:
Daily: Closing out Registers or POS
Weekly or Biweekly: Sales
Monthly: Expenses (vendors etc.)
Quarterly: Taxes
ABOUT THE AUTHOR
Jessica Wimberly is the 1st Lady of One Mission Church in Westland Michigan. Jessica and Pastor Antonio have 4 children, Savanah 18, Antonio ll 11, Alexandria 1, and Anthony 7 months. Jessica is the Director of the Children’s Ministry, Women’s Ministry, and assists with the Media Ministry at One Mission Church. A nurse by profession, loves art and spending lots of time with her family. Outside of family time, she enjoys arts and crafts, writing, fellowship with her church family, and helping seniors in the community.
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